Bing – MIcrosoft new Search engine – They call it the decision engine

Stepping up its competition against Google, Microsoft has reformed its search engine Kumo and launched it in new name, ‘Bing’. Microsoft is still trying to strike a partnership with Yahoo to increase its stronghold in the search engine market.There were many reports indicating that Microsoft is planning to invest $80 million to $100 million in ad campaign to promote Bing. Microsoft declined to comment on the report. “We would have what I would call a big budget, big enough that I had to gulp when I approved the budget,” said Microsoft Chief Executive Steve Ballmer, who unveiled Bing at a technology conference in Carlsbad, California.

The competition won’t be easy at all. Last month, Google took 64.2 percent of U.S. Internet searches and handled 9.5 billion out of a total of 14.8 billion searches. Yahoo was on second spot with 20.4 percent of searches followed by Microsoft at 8.2 percent according to a firm comScore.

Microsoft agrees that it won’t be expecting too much in first year. “My time frame is lots of years. I don’t have a specific forecast, but this is lots of years,” said Ballmer.

Microsoft is calling its search engine a ‘decision engine’ because it will automatically pull out close relevant search. For example, a search on a type of car will bring up search options such as ‘problems,’ ‘reviews’ and ‘dealers,’ the most likely places a Web user will want to go from the initial search. Other features include getting directions to locations, and the ability to hover over a search result to see more information, without having to open a new link.

Check out the demo ” How to use bing tutorial ”

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